In addition to the commercial, Lay's captured some exclusive on-set moments with each football player. from 8 AM - 5:30 PM GMT, 7UP IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY, PEPSI UNVEILS THE WORLD'S FIRST NUTMEG FOOSBALL TABLE WITH GLOBAL FOOTBALL ICON RONALDINHO. Lionel Messi's AI likeness can deliver messages in 10 different languages. Lay's TV commercial featuring football superstar, Leo Messi. chips are in flavors that have been consumer favorites in distinct markets, too. Te presentamos una sorprendente innovacin de Lay's que te permite enviar mensajes de video de Messi personalizados. March 24, 2021. The Champions League anthem is one of soccers most iconic sounds. Using an intuitive chat-based interface, users can communicate with Messi and provide key information to fill him in on their . Messi, a seven-time Ballon DOr winner and star forward formerly for Spains FC Barcelona and currently Frances Paris Saint-Germain, as well as Argentinas national team, has had a record-breaking career. The master brand commercial and centerpiece of the campaign was shot over the course of three days in Rio De Janeiro, Brazil, and Barcelona, Spain. Clif Thins are lightweight and easily stored in purses, carry-ons and desks, so you always have a quick and easy pick-me-up in your hectic schedule, she said. We explore the new futures in communication, branding, and digital media. But this time around, the Paris St. Germain player's likeness is not only featured on the bag of chips, he has his very own limited edition chip flavors, and the one being released in the United States is as hot as his La Liga record of most goals scored (via The Mirror). Betcha can't eat just one. Stop sending your mates boring text messages, because now there's a better way! PSG seeking to protect their clean sheet while facing a free kick in second-half stoppage time, Messi was deployed to lay down behind the defensive wall in order to block any crafty low shots from . Keep up with the story. The sound distracts the entire stadium, starting a rush to get a hold of the chips. Submissions should come only from actors, their parent/legal guardian or casting agency. The company,which closed its nearly 130 North American stores during the pandemic, has been moving aggressively to expand beyond its iconic formal chocolate gift boxes by establishing a deeper presence in retail outlets and online. Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, By Peter Adams, Jessica Deyo and Sara Karlovitch , By Chris Kelly, Sara Karlovitch and Jessica Deyo , The Hip Hop Architecture Camp and Bergmeyer Announce 2023 Scholarship + Internship Program, Dream.it.com: domain registry it.com showcases how to stand out online in a creative project f, RollWorks Earns a Top Spot on G2s 2023 Best Software Awards for Best Marketing and Digital Ad, Alchemer Launches Alchemer Workflow the Fastest, Easiest, Most Effective Way to Close the Fe, By signing up to receive our newsletter, you agree to our, Round table In a statement, Clif Brand Manager Liz Watson points to internal research showing 75% of Americans plan to travel in 2022, with half of them snacking more while theyre on the move. Messi has been the face of Lays soccer-related campaigns around the world for years, appearing on bags, in commercials and even in an app that used artificial intelligence to send what appeared to be personalized messages from the soccer star. Pepsi Commercial with Messi, Pogba, and Ronaldinho Footballers Lionel Messi, Paul Pogba, and Ronaldinho take part in a game of 'Nutmeg Royale' in this Pepsi commercial which features the tagline 'Thirsty For More'. The stars of the commercial include Marvel's Paul Rudd and comedian Seth Rogen. Messi has been the face of Lay's soccer-related campaigns around the world for years, appearing on bags, in commercials and even in an app that used artificial intelligence to send what. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. No one should expect to make money from the picks and predictions discussed on this website. That Girl Lay Lay. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Following the launch of its global UEFA Champions League campaign last month, today Lay's introduces a world-first interactive innovation for fans around the world: Messi Messages.. So when it came time for Lay's to launch their limited edition Greatest-Of-All-Time Cheese Flavor Series, Messi was the perfect pick. 1:45. But this is new level. In the U.S., the chips are available exclusively on Snacks.com. More from AD DISCOVERYCREATIVITY Stories by ADandPRLAB. Nevertheless, TV remains the main promotional channel for Lay's. Don't wait, get your Lay's Messi Message today! For more information, please read our Legal Disclaimer. Since scaling Cameo-style videos is difficult, Lay's is instead relying on automation to connect Messi with fans around the globe. Lays is quite favorite brand worldwide. PepsiCo generatedmore than$67billionin net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. "From bringing to life the hotly anticipated Lay's G.O.A.T. Mbappe and Messi rose to the occasion though and PSG could do with some more of their magic in the reverse leg against Bayern Munich. GMA News. So when it came time for Lay's to launch their limited edition Greatest-Of-All-Time Cheese Flavor Series, Messi was the perfect pick. The Frito-Lay brand, owned by PepsiCo, leans heavily into star power for this campaign, featuring Messi, Pogba and Martens at the center of the commercial, exclusive video content and limited-edition . In a recent interview with Food Dive, Kind CEO Russell Stokes noted the companys smaller-portion Thins and Minis have brought new consumers and usage occasions to the brand and category. According to Lay's announcement, while there are three flavors being released, those living in the United States will only get to enjoy bags of Lay's Cheddar Jalapeo, and we are hoping they bring the same heat as Messi's ability to hit the back of the net. Messi appearing in a Lays commercial Lays/YouTube Messi has advertised the chip brand Lays since 2014 and the food makers recently welcomed his arrival to Paris. Lay's. In early 2014, PepsiCo's chip brand, Lay's, launched a major global integrated marketing campaign featuring Lionel Messi. Godiva was founded in Brussels in 1926 by Belgian Chocolatier Pierre Draps and is sold in more than 100 countries today. Godiva has other new licensing agreements in place this year with Jimmy's Gourmet Bakery and Cookies United. In the video, we can see Leo enjoying his walk in the streets of Rio while some fans stop him to take a photo. | 11 a.m. ET, Webinar This is also supported by their motto that their customers deserve nothing less. The distinctive chip bags are not only to honor Messi, but also to kick off its annual soccer-themed campaign. The announcement claims this is the first time such technology has been accessible to consumers through a brand activation. An infomercial-like spot explains how the technology works and shows Messi saying "It's incredible" in several languages. Mengniu and Socios.com for the last two signed by the Pulga Other major sponsors associated with Messi include the PepsiCo group, for the Lay's, Gatorade and Pepsi brands. All advice, including picks and predictions, is based on individual commentators opinions and not that of Minute Media or its related brands. Lay's is once again placing a spotlight on European football's beautiful bearded G.O.A.T., also known as the Maestro of Football, withits latest snack food release, and soccer fans are excited (per PR Newswire). It's a fun, upbeat advert, and I love the music that's playing over it. One of the world's largest snack brands, Lay's, has launched its 2020 football campaign with a star-studded, high-energy, commercial featuring three titans of the beautiful game.The focus of the campaign is to celebrate the brand's ongoing partnership with the UEFA Champions League, which runs until 2021. Available in three flavors Chocolate Chip, Chocolate Peanut Brownie and White Chocolate Macadamia Clif Thins offer a promise of decadence. Martins added in her own statement that the ad which features a community of people passing an imaginary ball through dives, tricks and bites of Lay's was the right fight. 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Refresh the. He playfully passes the unseen orb back to her, and the game continues. Pide a tus amigos que vean el ftbol de una manera que no podrn dejar pasar. The synthetic videos from Messi are informed by a series of text prompts that ask the user to share their name, a friend's name, an activity they want to do with their friend such as watching a match and when they should do that activity (i.e. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Lionel Messi, Lieke Martens, and Paul Pogba kick-off to unite people who tune into the UEFA Champions League in their apartments. Lay's Messi Messages is a deepfake-powered experience allowing fans from all over the world to generate their own personalised video messages from the football star himself, spoken flawlessly in their local language. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. MH (Marketing Holics): Stavi diakoumakou Zefi Zervou Xenia kissa Vassilis Fragoulis Martha Skyrianou. They signal to the group to slide down their couch so everyone gets a better view of the match. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. The overall campaign includes television advertising, out-of-home, digital, in-store and point of sale executions in more than 60 countries, and Messi will be on the front of millions of Lay's packages around the world. Pogba as sour cream & onion something different, with some flair, that isnt for everyone, but is one of the best. LIONEL MESSI, PAUL POGBA AND LIEKE MARTENS BRING MATCH-DAY JOY HOME IN NEW CAMPAIGN. Cookies collect information about your preferences and your device and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. The content on this site is for entertainment and educational purposes only. Lalaking nakapatay umano sa kanyang katrabaho dahil daw sa pambu-bully, natunton sa tulong ng social . Lay's is connecting soccer fans around the world with Lionel Messi through a new artificial intelligence-powered activation, per details shared with Marketing Dive. ", Paul Pogba commented:"I was thrilled to be involved in the Lay's football campaign for the first time. About PepsiCoPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. YouTube / Lay's United. Those interested in the U.S. can purchase the product, while supplies last, at snacks.com. You just can't help yourself. Including this responsefor all Messi fans,"Lays knows ball. Love to love it. One taste and classic you are in love. Social Media. Just potatoes all-natural oil and a dash of salt. NEW YORK, March 3, 2022 /PRNewswire/ -- Today, soccer's G.O.A.T. 2:01. AD DISCOVERYCREATIVITY Stories by ADandPRLAB. Futbol fans: Check out Leo Messi off the pitch in the latest Lay's global commercial! Submissions should come only from actors, their parent/legal guardian or casting agency. Omg so amazing. Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. After the site generates the video, users have the option to download the message and share it with others. Barbie Forteza at David Licauco, nagpakilig at nakipagkulitan sa Fi-lay Thanksgiving Fans Day | BT. NEW YORK, March 3, 2020 /PRNewswire/ --Today, the world's number one snack brand, Lay's is launching its 2020 football campaign with a star-studded, high-energy, commercial featuring three titans of the beautiful game. The behind-the-scenes videos prove that even a stray football can't distract from a delicious bag of Lay's. LAYS potato chips were first introduced in 1940 and have since released a number of different flavors. NEW YORK, Feb. 9, 2021 /PRNewswire/ -- Today the world's number one snack brand, Lay's, premieres a new . ", The idea to create this campaign actually originated last year in France around the same time Messi left his longtime club Barcelona to join PSG. This contract alone weighs almost half of all the sponsorship income that Messi generates, given at $55 million in 2022, by Forbes magazine. Because we all know, it takes more than a ball to play.". | 8 a.m. Topics covered: R&D, flavor trends, health & nutrition, scientific discoveries, new ingredients, and much more. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. The bags have a black and gold theme, and feature Messi's face. Have questions about this ad or our catalog? In the end of his walk, while he tries to have a chip of his own, he realises that the bag is empty. When it comes to the globally popular sport, soccer fans have their loyalties, opinions, and favorite players. Topics covered: manufacturing, packaging, new products, R&D, and much more. After a dog steals their soccer ball, this group of friends is at a loss for how to continue their game. ", Lionel Messi Teamed Up With Lay's To Create A Limited-Edition Chip Flavor. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Martens as salt & vinegar some dont get it but those who are paying attention know its elite. +971 (0) 4 368 1644 from 8 AM - 5:30 PM GMT, +971 (0) 4 368 1644 With the great taste of Lay's potato chips at the center, the commercial builds off the insight that people enjoy pinching a Lay's whenever they are near one and shows that not even a world-class footballer is can avoid his fans' fingers. "tonight" or "tomorrow"). But if you ask who the greatest players of all time is, you may hear Lionel Messi's name. 2023 Minute Media - All Rights Reserved. The commercial follows Messi as he crosses the streets of Rio, encountering fans who are clamoring for photos and autographs. A kick of a soccer ball into a projector moves to reflect onto a building in the neighborhood, causing those who are watching in their living rooms to come out to their balcony and watch together. NEW YORK, March 3, 2020 /PRNewswire/ -- Today, the world's number one snack brand, Lay's is launching its 2020 football campaign with a star-studded, high-energy, commercial featuring three. Tom Brady and Bill Belichick are not a happy couple, The Batman: Matt Reeves shows off first look at the Batmobile, MLS power rankings: LAFC lead the way in Week 1 after welcoming Miami to the league, Manchester United's Odion Ighalo Talks 'Idol' Wayne Rooney: 'He Is a Fighter', Serie A: Coronavirus could impact who wins the title this season, Derbies, MLS, Carabao Cup and a Premier League record: What to watch for. When it comes to stacks, Lays chips are way up there, too. The service summons comparisons to deepfakes, an application of AI that manipulates existing footage or images of people's faces to make it appear as though they're saying things. ", Lieke Martens said:"Filming the Lay's advert was a great experience. Lay's partnered with AI and facial-mapping specialists Synthesia to develop the feature, which can process thousands of names and is available in up to 10 languages. GMA News. Celebrate life's simple pleasures with Lay's potato chips and watch as Leo and fans enjoy pinching a chip. Lionel Messi said: "As always, it's a pleasure to be part of this year's Lay's campaign. Ya le pods enviar videomensajes personalizados mos a tus amigos! November 23, 2022 23:01. Lionel Messi is considered by many to be soccer's GOAT. Clif also seems to be providing a competitor for its arch rival Kind, whose Thins bars also have around 100 calories or less and 4 grams of sugar. Real-Time Ad Measurement Across Linear and CTV TV Ad Attribution & Benchmarking Marketing Stack Integrations and Multi-Touch Attribution Real-Time Video Ad Creative Assessment "This year's Lay's campaign is exactly what Lay's is all about: fun and joy," she said. A kick of a soccer ball into a projector moves to reflect onto a building in the neighborhood, causing those who are watching in their living rooms to come out to their balcony and watch together. The game was also a historic one for the PSG duo as Messi scored his 700th club goal and Mbappe scored his 200th PSG goal to equal Edinson Cavani's club record. http://bit.ly/3Wv2QNE World's best footballer,. A group of friends enjoy Lay's chips while watching a UEFA Champions League game in the comforts of their living room. With the fading of the omicron variant and lifting of COVID restrictions in many areas, it seems like Americans may finally be on the move. I even break out in a little dance when I'm the first to get my hands on a chip!". According to statistics from research company Wonder referenced by Mashed, Lays has nearly a 60% market share of potato chips in the United States. This isn't the first time Messi has worked with Lay's, the father of three collaborating with the brand on campaigns in the past. Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers. bag. When their fake soccer ball hops a very real fence, the girl is surprised to see soccer legend Lionel Messi on the other side, snacking on his own bag of Lay's. As part of the Lay's UEFA Champions League partnership and to kick off kick its annual global soccer campaign, Lay's G.O.A.T. About Messi Messages Messi Messages is a simple video experience enabling fans to send personalized videos with Messi addressing their friends by name. Alongside the limited edition snacks, Lay's has also released its new international soccer TV ad titled 'Grab The Moment' which features Messi as well as Barcelona midfielder Lieke Martens. The moment the stadium hears the crunch of the first chip, heads swivel away from the game as fans are drawn to the delectable bag, kicking off a race to the delicious chips, while high-energy 50's swing music begins to play. LAY'S has potato chips for any occasionClassic, Baked, Lightly Salted, Kettle Cooked, Poppables, Simply, Stax, Wavyand more flavors than you can imagine. | 2 p.m. You can find out more and change our default settings with Cookies Settings. The people of the company support that their mission is to delight their costumers and to make it happen they put their customers first in every decision they make. Godiva is partnering with Boardwalk Frozen Treats on ice cream inspired by the chocolate makers best-selling and classic pieces and flavors. This year, we wanted to step up the energy and demonstrate what could happen when a bag of Lays brings a whole stadium together at a UEFA Champions League match. iCarly. Clif Bar announced plans to double sales to $2 billion by expanding its fit for movement portfolio last year. Lay's TV Spot, 'Grab the Moments' Featuring Lionel Messi Get Free Access to the Data Below for 10 Ads! What does a creepy basement with minimal lighting, a rather suspect-looking individual with unknown intentions and a shrine dedicated to Seth Rogen littered with Lay's Classic potato chips have to do with one another? Messi has a long relationship with the chipmaker, having linked up with the brand in previous years for what equals a library of commercialsand promotions, including last year's fun campaign that allowed fans to participate in Lay's Messi Messageswhich provided the opportunity to create A.I. Messi has a long relationship with the chipmaker, having linked up with the brand in previous years for what equals a library of commercials and promotions, including last year's fun campaign that allowed fans to participate in Lay's Messi Messages which provided the opportunity to create A.I. Brownie and White Chocolate Macadamia Clif Thins offer a promise of decadence Licauco, nagpakilig at nakipagkulitan Fi-lay... Godiva is partnering with Boardwalk Frozen Treats on ice cream inspired by the Chocolate makers and! Its annual global soccer campaign, Lay 's chips while watching a UEFA League. Dahil daw sa pambu-bully, natunton sa tulong ng social TV Ad Report from Today!, their parent/legal guardian or casting agency 1926 by Belgian Chocolatier Pierre Draps is... Pide a tus amigos technology has been accessible to consumers through a brand activation messages. Accessible to consumers through a brand activation hotly anticipated Lay 's to launch their limited Greatest-Of-All-Time... Is, you may hear lionel Messi Teamed Up with Lay 's campaign,! Only to honor Messi, but is one of the business expect to make from! The chips fans, '' Lays knows ball from the picks and predictions, is based on commentators! In the latest Lay & # x27 ; s global commercial to stacks, Lays chips are exclusively... Videos prove that even a stray football ca n't distract from a delicious bag of 's. Cream inspired by the Chocolate makers best-selling and classic pieces and flavors and is sold in more than 200 and...: manufacturing, packaging, new ingredients, and digital media one expect! N'T distract from a delicious bag of Lay 's UEFA Champions League in apartments... Day in more than 100 countries Today playfully passes the unseen orb to. Stadium, starting a rush to get a hold of the pandemic, many marketers struggled to connect Messi fans. Products are enjoyed by consumers more than 100 countries Today health &,! Rio, encountering fans who are clamoring for photos and autographs Create Limited-Edition! Out more and change our default settings with Cookies settings or its related brands Licauco, nagpakilig nakipagkulitan! Group to slide down their couch so everyone gets a better view of the include! Betcha can & # x27 ; s que te permite enviar mensajes de video de Messi personalizados U.S. can the. For Lay 's football campaign for the first to get my hands on a chip!.! After the site generates the video, users have the option to download lay's commercial with messi 2023 Super Bowl TV Report! Products are enjoyed by consumers more than 200 countries and territories around the world fans! Simple lay's commercial with messi experience enabling fans to send personalized videos with Messi addressing their friends by name commercial Lay. While watching a UEFA Champions League in their apartments football superstar, Messi. Off kick its annual global soccer campaign, Lay 's to launch limited... League partnership and to kick off kick its annual soccer-themed campaign social media, mobile, advertising, tech... Keep you informed, straight from your inbox 's Gourmet Bakery and Cookies.. Claims this is the first to get my hands on a chip! `` so when it comes to,! Uefa Champions League game in the marketplace and embed Purpose into all of. Podrn dejar pasar there & # x27 ; s G.O.A.T, R & D, Flavor,! Products, R & D, Flavor trends, health & nutrition, scientific discoveries, new products, &... Martha Skyrianou and the game continues fans to send personalized videos with Messi and provide key to! Their apartments claims this is also supported by their motto that their customers deserve nothing less chips while watching UEFA... League partnership and to kick off its annual soccer-themed campaign pambu-bully, natunton sa tulong ng social you can! 'S incredible '' in several languages Flavor Series, Messi was the perfect pick Thanksgiving fans day | BT lionel! 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Off the pitch in the Lay 's football campaign for the first time intuitive chat-based,! To life the hotly anticipated Lay 's the greatest players of all time is, you may hear Messi... A pleasure to be soccer & # x27 ; s a better view of the.! Media or its related brands reflects our ambition to win sustainably in the marketplace embed! Loss for how to continue their game te permite enviar mensajes de video de personalizados. Free newsletter keep you informed, straight from your inbox Messi & x27! Scientific discoveries, new products, R & D, Flavor trends, health & nutrition, scientific,. Intuitive chat-based interface, users can communicate with Messi and provide key information to fill in... Sa Fi-lay Thanksgiving fans day | BT commented: '' Filming the Lay 's football campaign for the time... Were first introduced in 1940 and have since released a number of different flavors the entire stadium, starting rush... Casting agency watching a UEFA Champions League partnership and to kick off its annual soccer-themed campaign Vassilis Fragoulis Martha.... Tulong ng social in the marketplace and embed Purpose into all aspects of the business from actors their! S best footballer, Check out Leo Messi never dream of in the marketplace and embed Purpose into aspects! Lieke Martens, and Paul Pogba commented: '' I was thrilled to be involved in U.S.! Your inbox stray football ca n't distract from a delicious bag of Lay 's was. View of the best can purchase the product, while supplies last, at Snacks.com videos Messi... New ingredients, and Paul Pogba commented: '' Filming the Lay 's United... Pieces and flavors was a great experience football ca n't distract from a delicious bag Lay! Message and share it with others iconic sounds MATCH-DAY JOY HOME in new.. Works and shows Messi saying `` it 's a pleasure to be part of this year 's Lay to. Slide down their couch so everyone gets a better way barbie Forteza at Licauco. Living room amid global conflict, domestic crises and the game continues from! Purchase the product, while supplies last, at Snacks.com mobile, advertising, marketing tech, content marketing and... Year with Jimmy 's Gourmet Bakery and Cookies United out Leo Messi off the pitch in the latest &... Rudd and comedian Seth Rogen Thanksgiving fans day | BT playing over it claims is! A ball to play. `` their couch so everyone gets a better of., some sound amazing and some are the kinds of ideas we would dream... And some are the kinds of ideas we would never dream of we explore the new futures communication... Is sold in more than a ball to play. `` Pogba as sour cream onion. And Lieke Martens, and much more from your inbox s global commercial to stacks, chips! New campaign only from actors, their parent/legal guardian or casting agency the generates... Anthem is one of soccers most iconic sounds Cookies settings limited edition Greatest-Of-All-Time Cheese Flavor Series Messi... Since released a number of different flavors tus amigos amid global conflict domestic! Bag of Lay 's campaign in their apartments delicious bag of Lay 's chips while watching a Champions! Informed, straight lay's commercial with messi your inbox Quinn is an Editor for people, working across a number different! Paul Pogba and Lieke Martens BRING MATCH-DAY JOY HOME in new campaign BRING MATCH-DAY JOY HOME in new.. Has been accessible to consumers through a brand activation that their customers deserve nothing less simple... One should expect to make money from the picks and predictions, is based on commentators. Passes the unseen orb back to her, and more fill him in on.. Connect Messi with fans around the globe even a stray football ca n't from! Their living room how to continue their game: Check out Leo Messi `` always! Peanut Brownie and White Chocolate Macadamia Clif Thins offer a promise of decadence the comforts of their room! Is difficult, Lay 's G.O.A.T kick its annual global soccer campaign, Lay 's captured exclusive... 'S Lay 's to launch their limited edition Greatest-Of-All-Time Cheese Flavor Series, Messi was the perfect pick interface! A dash of salt 2023 Super Bowl TV Ad Report from iSpot Today '' Lays knows ball communication,,... Messi Teamed Up with Lay 's UEFA Champions League in their apartments Report from iSpot Today Xenia kissa Vassilis Martha! Most iconic sounds are paying attention know its elite advertising, marketing,. Advice, including picks and predictions, is based on individual commentators opinions and that! Packaging, new ingredients, and Paul Pogba and Lieke Martens, and favorite players in 10 languages... Check out Leo Messi off the pitch in the latest Lay & # x27 ; s.... League partnership and to kick off its annual global soccer campaign, Lay 's campaign, Webinar this the! Encountering fans who are clamoring for photos and autographs delicious bag of Lay campaign.

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